Creating a correct import file: Excel

In order for the import of subscribers to function smoothly, it is important that the import file is created in a correct way. Below follows instructions on how your import file should be created.
  • Headers - You must include headers for all columns that contain any value (demographic data) that you want to import, such as EmailNameCountryCode and Mobile Number. Put each header in a separate column in row 1. The header should only contain the characters a - z and numbers, no special characters or blanks.
  • File name - The file name should not contain any blanks or special characters: &*\/?"<>|~()!'^.
  • Enter one subscriber per row - Each subscriber should be entered one per row. The Excel file should not contain any empty fields for email addresses other than last in the list.
  • No auto formatting - The file should not contain any auto formatting. Please clear your Excel file from any formatting.
Read more » Clearing the formatting from an Excel file
  • File size - The file should be no larger than 8 megabyte (Mb).
  • Country code - When you import mobile numbers (for SMS sendings) you also need to import the country code for the mobile number. Without it, there might be a risk of the SMS messages failing to reach the subscribers.
Accepted formats: 
  • Mobile number
Accepted formats: 
070 234 23 25 (blanks are ok)
0702-342325 (hyphens are ok)
  • Date / date of birth
Accepted formats: