» Create a newsletter
 
Create your newsletters with module based templates. Fill the template with your different modules with various layouts for images, text and links. Using module based templates enables you to build professional and effective newsletters in no time without any knowledge of HTML. The templates and their modules are easy to use, flexible and with the conditions to make your newsletters display well in different e-mail clients.
 
 
Please contact your APSIS contact if you want to order a module based template or additional modules to an existing template. If you don’t know who your APSIS contact is, please contact APSIS support at support@apsis.com.

 
1. Create a new newsletter by clicking the New  icon in the Content section of the main menu.
 
2. In the first pop-up window, select Newsletter.
 
 
 
 
3. In the second pop-up, select the newsletter template you want to use.
 
4. Then click the Create from template button.
 
 
 
 
You will now enter the newsletter editor. To the left you will find all your available modules and to the right you will find the newsletter template with (if any) preset modules.
 
 
 
 
Placeholders
The template consists of different placeholder with different widths for the different modules that you have. Each placeholder can withhold as many modules as you like. If a placeholder is completely empty a light-blue image will indicate this:
 
 
 
 
Example:
A standard template always consist of 4 placeholders:
 
1 - For modules that are 600 px wide (Preheader) with a gap down towards the header.
2 - For modules that are 600 px wide (Header & Menu).
3 - For modules that are 560 px wide (all content modules) with a 20 px wide frame on each side.
4 - For modules that are 600 px wide (Footer).
 
 
» Add a module to the newsletter
 
 
1. Add a module to the template by dragging the module from the left-hand menu and dropping it into the template on the right.

Each module can be inserted as many times as you like. You can change the position of the modules by moving them around in the template.
 
 
 
 
Modules in the wrong placeholder?
If a module of a certain width is placed in a placeholder of another width, you will immediately see that the newsletter template “looks out of shape” meaning that the module has been placed in the wrong placeholder. Simply drag and drop the module to the right placeholder.
 
 
» Edit the content and settings of a module
 
Once you have inserted a module into your template, click on any content inside the module that you wish to edit. The Edit tab on the left-hand menu will be displayed where you can make your changes. You are able to edit text, images and links, provided that this has been prepared when the module was created. All changes will continuously be auto-saved by the system.
 
 
 
 
Module settings
You can also create a copy of the module, apply a filter or lock the module for all your light-accounts:
  • Copy – Create a copy of the module. The copy will be placed right below the original module in the newsletter.
  • Delete – Delete the module from the newsletter.
  • Lock – Lock the module in order to disable editing on light-accounts.
  • Filter – Apply a filter on the module. When the newsletter is sent to a mailing list, the module will only be displayed for the recipients matching the filter.
 
 
 

 
» Edit text
 
 
1. Click the text you would like to edit. A text editor will be displayed in the Edit tab.

2. Enter your text in the text box.
 
 
 
 
3. Make any part of the text bold, italic, underlined or linked. Mark the text and use the text editing buttons above the text box.
 

4. Add dynamic content, such as demographic data, function parameters or social media links, into your text by clicking the Dynamic content button and selecting a parameter from the list.
 

Example:
If the newsletter is sent to John; "Hi ##SubscriberName##!" will be exchanged to the subscriber’s real name when the newsletter is sent, and it will look like this in the subscriber’s newsletter: "Hi John!" provided that this subscriber data has been saved on your account. If no subscriber data has been saved, it will look like this; “Hi !”.
 
 
» Edit links
 
 
1. Click the link you would like to edit. A link editor will be displayed in the Edit tab.
 
 
 
 
2. Enter a link URL and a link text:
  • Link destination URL- This is where you enter the web address for the link. For example: http://www.apsis.com
Tip:
If you have the Pages or Survey add-ons activated on your APSIS Pro account you can link to one of your pages or surveys by selecting one of them from the drop-down list.
  • Link text - The link text is the text that is clickable. For example: Read more...
  • Anchor name – If you want to create an anchor on the link then enter the anchor name here. Learn how you create an anchor link from a text/link/image to the anchor, by reading the guide about creating anchors and anchor links.

 
» Edit images
 
 
1. Click the image you want to edit. An image editor will be displayed in the Edit tab.
 
 
 
 
2. Click the Image gallery  button to select an image from your image gallery, or type in the image URL directly into the text field.
  • Image hosting URL - The web address of the image. In other words, the image needs to be uploaded on the web. If you don’t have the Image gallery add-on activated on your account, you need to have access to a webserver where you can upload images on the web.
  • Image destination URL - Make the image clickable by adding a link to a web address. For example http://www.apsis.com
  • Width - The width of the image (in pixels).
  • Height - The height of the image (in pixels).
  • Align - The alignment of the image inside the module’s image placeholder tag. If the image is smaller than the placeholder inside the module, you can justify the alignment (LeftCenter orRight).
  • Image text - Use the image text to name/describe your image. If a subscriber has not yet chosen to download the images of the newsletter, the image texts will be displayed instead.
 
Widgets
If you have the add-on Widgets activated on the account you can turn the image to a widget.  There are many different widgets available in the newsletter editor that allows you to add RSS feeds, weather reports, the latest posts on different social media networks and more.
 
 
» Create a text version of the newsletter
 
To facilitate the deliverability of your newsletter and decrease the risk of the newsletter getting stuck in the recipients spam filter, it is important to create a text version of the newsletter.

The text version will be displayed to those subscribers who have their email clients set to only display emails in text versions, and to those who have email clients that do not support HTML based emails. Please note that the text version cannot be filtered. Only one version will be used for the subscribers, no matter filters used on modules in the newsletter.
 
Allow these subscribers the possibility to view the HTML version of the newsletter on the web, by including this link in the text version: ##WebVersion##.
 
 
 
 
1. Create the text version of your newsletter in the Text version tab. Type in your own text version or create an auto-generated text version by clicking on the Auto-generate button.
 
2. Remove any “strange characters” from your text version such as: Em dashes (─), copyright symbols (©), trademark symbols (™) etc.
 
3. Click the Save button.
 
 
» Create a Mobile Headline for the newsletter
 
If you open the Mobile Headline tab and check the option Use Mobile Headline you can create a call-to-action message that consists of a clickable image (or widget, if you have the Widgets add-on activated on your account). The image will automatically be displayed instead of the regular newsletter for recipients opening the newsletter on their iPhones or Android phones*. The Mobile Headline image can be linked to a website, a phone number or an email address which is activated when if the recipient clicks the image.
 
The use ofMobile Headlines is especially suitable for newsletter campaigns that are informative and action-oriented with a clear message, since the Mobile Headline image always is linked to a specific call-to-action link.
 

 
 
 
* The Mobile Headline is supported by the native email clients of iPhone and Android (not the Gmail Android app). Other phones will receive the regular newsletter.
 
 
» Preview the newsletter and simulate subscribers
 
In the Preview tab you will be able to preview the entire newsletter. If you have included dynamic content and/or filters on your modules, you will be able to simulate what the newsletter will look like for specific subscribers.
 
 
Please note that some email clients may interpret the letter's HTML code according to their own standards. In order to preview what the newsletter will look like in different email clients, you can carry out a preview / spam report. By doing so, you will also run a spam test on your newsletter showing the deliverability of the newsletter – if it has met the requirement of the different email clients and passed the spam filters, or if the newsletter has ended up in the junk mail.
 
 
Options in the Preview tab
  • Show all – Show the entire newsletter with all modules included (no matter filters).
  • Use filter – If you have applied filters on any of the modules in the newsletter, you can simulate what the newsletter will look like (which modules of the newsletter will be included) for a subscriber matching the selected filter.
  • Simulate subscriber – If you have included any demographic data parameters in the newsletter, you can simulate what the newsletter will look like for a specific subscriber when the parameters have been replaced by real subscriber data.
  • Show HTML– Display the HTML code of the newsletter in a text area of the Preview tab.
  • Permalink –The permalink is a public link to a preview version of the newsletter. Send the permalink to a colleague who doesn’t have access to your APSIS Pro account. If you make any changes in the newsletter your colleague will be able to see the changes by updating the browser where he/she has opened the permalink.
Note! Do not use the permalink to publish the newsletter to any website or social network.
 
 
 
 

 
» Settings for the newsletter
 
General settings
This is where you can edit the general settings for the newsletter.
 
 
 
 
1. Select which subject line you want to use for your newsletter:
  • Use newsletter name as subject line – Keep this option checked to use the newsletter name (displayed in the text field above the newsletter in the editor) as subject line.
  • Filtered subject lines – Check this option if you want to use alternative subject lines for subscribers depending on which filters the subscribers match. You may for example have one subject line for subscribers in Sweden, one subject line for subscribers in Norway and one subject line for subscribers in Denmark. Subscribers who don’t match any of the filters used for the alternative subject lines will get the default non-filtered subject line of the newsletter.
 
2. Select the tracking options to apply for the newsletter when sent to a mailing list. No matter what option you choose a report with the delivery results will always be generated:
  • Tracking - Select this option if you want link-tracking on the links in your newsletter. A complete report with the delivery results and link statistics will be generated each time the newsletter is sent to one or multiple mailing lists.
  • No tracking - Select this option if you don't want any link-tracking on the links in your newsletter. A report with only the delivery results will be generated each time the newsletter is sent to one or multiple mailing lists.
  • ROI - Select this option if you want link-tracking (and ROI tracking) on the links in your newsletter. A complete report with the delivery results and link statistics will be generated each time the newsletter is sent to one or multiple mailing lists. Note! In order for the ROI tracking to work you to have the ROI add-on activated on your account.
 
The button in the General settings section allows you to:
  • Copy newsletter - Create a copy of the newsletter.
 
 
Publish to light-accounts / sub accounts
Settings for publishing the newsletter to light-accounts and sub accounts. Please note! Remember to lock those modules in your newsletter that you do not want to allow your light-accounts to edit beforepublishing the newsletter.
 
 
 
 
1. Select the light-accounts and/or sub-accounts you want to publish the newsletter to from the drop down lists.
 
2. Then select additional settings for the publishing of the newsletter. These settings will only be applied on light-accounts:
  • Last date to send out – Select a date if you want to set a last date for when the newsletter should be allowed to be sent from your light-accounts.
  • Allow unlimited number of sendings – Select this option if your light-accounts should be allowed to send the newsletter unlimited times.
 
3. Finally, click the Publish button to publish the newsletter to the light- and/or sub accounts you have chosen.
 
 
External statistics
This is where all your activated tracking groups will be displayed. Click on a group to change the values of the different tracking keys. Edit your tracking groups under Account » External statistics.
 
 
 
Test sending
Send out test sendings to single recipients or proofreading lists on your account. Please note that test sendings made to single recipients will not generate any reports. However when making a test sending to a proofreading list, a report will be generated.
 
 
 
 
1. Select to whom you want to make a test sending to:
  • Proofreading list - Select this alternative if you want to send out a test mail to one of your proofreading lists. This requires that you have created at least one proofreading list on your account. Select one proofreading list or press Ctrl-button to select multiple lists.
  • Single recipient - Select this alternative if you want to send a test mail to a single subscriber. Enter the email address in the text box.
 
2. Then click the Send button.